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As a game development studio in the new millennia, how can you use the psychology of color to appeal to your game market better?Īnd it proves true today. Think about it…5000 years of associating colors to how we feel has got to have an impact on our subconscious response to colors.
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Yellow purifies the body while stimulating the nervous system. Orange is an energy color, the combination of blue and red and as such can increase physical energy. Red stimulates the body and mind and can increase blood circulation. In Chromatherapy, it is believed that Blue can be used to soothe pain and treat certain illnesses. It’s a holistic practice that believes the energy from colored light can be used to heal certain ailments.
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If you have a good understanding of the psychology of color, you can use color in your game development and design to help influence the way people engage and interact with your games, your advertising or your marketing campaigns. As the eye receives and separates these wavelengths, it passes them on to the brain where they are instantly processed and subconsciously invoke a reaction.
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And developing an understanding of how color affects us is why we study the psychology of color and how it impacts game development and game design.Ĭolor is made up of a series of single wavelengths of energy. Energy can stimulate, excite, evoke emotions, create feelings of warmth, coolness, comfort or discomfort and can also influence physiological and psychological behaviors such as hunger or aggression. It’s a sensation of light and light is energy.